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Greece, Spain and Italy drive surge in summer 2026 travel demand

AI Summary & Analysis

What happened?

Greece, Spain and Italy drive surge in summer 2026 travel demand

Why does this event matter?

New data shows that Southern Europe is the fastest-growing tourism region this summer, as travellers look towards destinations that feel ‘closer, more familiar and more accessible’, amid geopolitical uncertainty and aviation disruption.

New data shows that Southern Europe is the fastest-growing tourism region this summer, as travellers look towards destinations that feel ‘closer, more familiar and more accessible’, amid geopolitical uncertainty and aviation disruption.

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